Business Partner｜Dairiki Shoten｜wholesale agent for the Toyosu market

Sushi restaurant Miyako branch

The famous “Sushi Restaurant Miyako Branch” is tucked away in a back alley near Akabane Station. It is known as a sushi restaurant that many celebrities visit for its taste. It has also had a long relationship with Dairiki Shoten for about 50 years.
The owner, Yoshiyuki Noguchi, began his training at “Japanese Cuisine Teraoka” in Hakata, and then spent about eight years honing his skills as an apprentice at the famous Ginza restaurant “Oryori Imamura”. The experience at Imamura, which Shotaro Ikenami frequented, greatly influenced Noguchi's approach to cooking and shaped his current style. Mr. Noguchi said, “At Imamura, we place great importance on dashi (soup stock), and in our cooking, we do not seek to be eccentric, glamorous, or showy. The food was simple, yet authentic, with flavors that soaked into every nook and cranny of the body,” he said. The cuisine at Miyako Branch, which has inherited this teaching, is also characterized by a truly simple yet deep flavor spread and a somewhat calming taste.

Enjoy sushi and kappo cuisine at the same time

Sushi is usually served as the main course at Edo-style sushi restaurants, but Mr. Noguchi, as the third-generation owner, was one of the first in Tokyo to introduce a style in which sushi and kappo cuisine can be enjoyed together. At first, this style was called “evil,” but Mr. Noguchi dared to stick to it. In addition, we actively incorporated ingredients not commonly found in Tokyo, such as saw-edged perch, grouper, and filefish, which were common in Kyushu.

Exquisite taste that makes the most of the ingredients

The course meal at Miyako Branch is characterized by first enjoying kappo cuisine and sake, and finally tasting sushi. The dishes are served at the customer's pace, and each dish is very delicately prepared and has an exquisite taste that brings out the best of the ingredients. The flavor of the food is so good that even the chefs are impressed with it, and the diners can fully enjoy the food and drinks until they are satisfied.

Fresh and high quality fresh fish

Dairiki Shoten delivers all of its fresh fish to the Miyako Branch, where the freshness and quality of the fish plays an important role in the restaurant's cuisine.

Restaurant ownerYoshiyuki Noguchi

Comment from the owner

Fish from Dairiki Shoten is everyone's dream. Because it is fresh and of good quality, it can be used up without waste. And after all, fish must come from Dairiki Shoten.