“Fishmongering is an art.”

These were the words that Mr. Matsumoto's father always used to say. Mr. Matsumoto deeply inherits this belief. One look at the fish lined up in the restaurant and you can tell at a glance that it is treated as if it were a work of art, not just an ingredient. There is no waste in the display, and the no-frills attitude is clearly evident in each and every product. The finest ingredients are carefully selected and given the best possible preparation to ensure that they are at their most beautiful and tastiest when they are served at the table. This is the moment when we feel our pride and responsibility as a fishmonger.

Choose fish that have an aura.

Mr. Matsumoto has been going to the Tsukiji Market (now the Toyosu Market) every day to stock up since the beginning of his business. His relationship with our company began one year after he opened his business. At the market, I was impressed by the way he picked up each fish one by one and carefully checked it. When purchasing fish, he is conscious of "fish with an aura. There are good fish, but there are few that are special," says Matsumoto. Among them, I only select fish that radiate power from within," says Matsumoto. Dairiki Shoten has such fish," says Matsumoto, who uses his discerning eye to determine the best fish of the day.

“Japan's best fishmonger.”

What has been consistent since the beginning of the business is the attitude that all fish must pass through his own hands before being sold. He only buys what he is satisfied with and sells only what he is satisfied with. There is no compromise at all.
The dried fish is soft and fluffy in the mouth, the skin is crispy and fragrant, and the salt is exquisite. The skin is crispy and fragrant, and the salt is exquisite. The taste is different from raw fish, and the flavor of the ingredients is concentrated and refined.
The sashimi platter is also beautiful to the eye, like a jade box filled with jewels. The moment you open the lid, the glossy ingredients sparkle.

Another “special offering” that Mr. Matsumoto painstakingly prepares is the “Ultimate Nori Bento”. The bento is filled with luxurious ingredients, and it is a combination of his sincere attitude toward fish and the kindness that accompanies daily meals. Nezu Matsumoto is one of those rare establishments that infuse a craftsman's sense of beauty and conviction into the entire process of selecting, refining, and carefully finishing fresh fish. For those who want to enjoy truly delicious fish at home. For those who want to choose a gift with heart. This is a special place that will meet the needs of those who seek the "real thing."